Marketing sucks. I’m terrible at it. At least judging by how Becoming Jake is performing. I mean, the vast majority of the reviews and feedback I’ve been having is that this is a great book, a wonderful story. People love it. And yet, three weeks after its release it tumbled down on Amazon charts. It seats now at #55 in Gay Erotica, after having been #4 during its first week.
So, if this is a book with 4.4 stars out of 5 and people love it, why isn’t it selling more?
Is it the price? When I was trying to decide how to price it, I thought to myself that $3.49 wouldn’t be that expensive given that this is a fairly long story. I mean, some of the coffee options we have at our local shops are more expensive than this. So, I figured it was a good price. Right? Well, maybe. Maybe it’s too expensive for people to take the plunge given that I’m a new author. Maybe it’s a psychological barrier, because its three dollars something, not two dollars something. Is this it?
If it’s not the price I blame my marketing skills. Up until now, I’ve been promoting my books on Twitter and Facebook groups dedicated to erotica and Kindle. Maybe I should be doing more, although I’m not quite sure what exactly.
Maybe my expectations are off. This is still a book on the Amazon Top 100 list. But this means little if the revenue I get from it isn’t enough to keep me going. And please don’t get me wrong. I love writing, with a passion. Unfortunately, money is a necessity and passion along doesn’t pay the bills.
There’s one last option: the story isn’t that good. But I don’t believe it. Even if I was completely delusional about its quality, I have dozens of people raving about it, and at least one that reviewed Becoming Jake and said it was worthy of more than 5 stars.
I must be missing something but I don’t know what. I’m going to mope to that corner over there and write.