Love for free stuff

You see that spike? Yeah, that's almost a thousand free downloads eclipsing my sales.
You see that spike? Yeah, that’s almost a thousand free downloads eclipsing my sales.

Three weeks ago I ran a promotion and made my short story free for two whole days. So, instead of paying 99 cents, people could grab the story without paying a dime. Here’s what I’ve learned:

  1. I thought that by now everyone who had an interest in my short had bought it. Not true! In those tho days I “sold” (and by “sold”, I mean people downloaded for free) almost a thousand books! A thousand books! Oh, my. People do have an appetite for free stuff, even if the normal price is only 99 cents.
  2. I have no clue if those readers are gonna stick around or not because my sales are more or less the same they were before. I would really like to know, but, alas, I don’t. Maybe my book is still there, somewhere with the dozens of other freebies people have on their Kindles, waiting to be read, and that’s why my sales haven’t picked up in the mean time.
  3. My sales graph is now a pain to read because that green spike (which represents the free books) eclipses my actual sales.

So, where does this leave me? In the same place I was before running the promotion: I still have no clue about how effective freebies are. I did learn one thing, though: freebies make people go wild.

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